In a collaboration between AWH Architects and BVH Architecture, the redesign of Bailey Lauerman's space in Omaha, Nebraska, is more than a transformation—it's a celebration of bridging the legacy of Mad Men with the dynamism of the 21st century. Bailey Lauerman, an ad firm with roots in a bygone era, found new life through a reinvention led by AWH.
Breaking free from the conventional norms of private offices and martini lunches, Bailey Lauerman embarked on a journey of rebranding. AWH Architects played a pivotal role in this evolution, ushering in a design that honors the firm's history while propelling it into the modern age.
The heart of the design lies in fostering a clear and cohesive environment that adapts to the diverse needs of Bailey Lauerman's creative forces. From collaborative workspaces to solitary retreats, from labs buzzing with energy to indoor parks basking in sunlight—every corner of the space is carefully crafted to inspire innovation and collaboration.
Bailey Lauerman's new workspace isn't confined by walls or eras. It's a place where tradition harmonizes with modernity, where the echoes of Mad Men meet the vibrancy of the social media age. The design is more than a layout; it's a narrative of evolution and adaptability.
Standing and working, solitary contemplation, collaborative experimentation, or simply soaking in the sun in an indoor park—every activity finds its space in this transformed workplace. Bailey Lauerman isn't just adapting to the 21st century; it's shaping it.
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