In the heart of Minneapolis, Bold Orange's workspace stands as a testament to the intersection of innovation, social synergy, and architectural reimagination. This project, rooted in the values of social connectivity and resourceful reuse, transforms the iconic 100 Washington building into a dynamic haven for a leading-edge marketing firm.

The origins of Bold Orange were clandestine, an exciting spark of creativity that sought a space as dynamic as the ideas it aimed to cultivate. The visionary leaders approached the architectural canvas with a unique concept—a marketing firm that thrives on the cutting edge.

Nestled within the iconic framework envisioned by Minoru Yamasaki, the 100 Washington building was the perfect canvas for Bold Orange's aspirations. Anticipating growth, the design needed to be not just functional but flexible—evolving seamlessly with the company.

Bold Orange's workspace is meticulously programmed to nurture activity and collaboration. Office and conference modules are strategically placed, offering not just privacy and acoustical separation but also a graceful harmony with the existing architecture. The result is a space that breathes life into ideas.

The design ethos goes beyond functionality—it aspires to democratize access to daylight and views. By playfully pulling enclosed spaces away from the existing structure, the workspace becomes a canvas of light, reflections, and the inherent window patterns of the iconic building.

Collaborative Zones: Bold Orange's workspace isn't just about desks and meeting rooms; it's a curated environment of collaborative zones. These areas transcend traditional office boundaries, fostering spontaneous interactions and innovative thinking.

Designed for growth, the space is a testament to adaptability. It expands and evolves seamlessly with the company, ensuring that Bold Orange's journey is unhindered by spatial constraints.